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About Our Approach

We believe — and science confirms — that eating fresh, whole foods is the diet that is the most sustainable for personal and planetary health.

What does that mean? It means eating whole foods that haven’t been processed into other forms, as much as possible. So…

  • plenty of fresh vegetables
  • whole fruits instead of juices
  • whole grains rather than flours
  • grass-fed, grass finished beef
  • poultry raised without hormones or antibiotics
  • grass-fed dairy, preferably fermented (such as yogurt and kefir)
  • avoid industrially processed vegetable oils

Basically, minimizing the things that come in boxes and packages.

Of course, whole foods also come in packages (whole grain crackers, for instance), but the closer you can get to a foods original form (actually see the whole grains for example), the healthier it will be.

This approach is informed by a new wave of medical science and journalism that has blown the lid off the corrupt research and propaganda of the past 1/2 century that vilified fat and led us to believe that low-fat diets where optimal. What we now know (and this can certainly change) is quite the opposite: refined carbohydrates (including sugar) are what is feeding the epidemic of preventable “lifestyle diseases” such as heart disease, diabetes, high blood pressure, hardening of the arteries, and so much more.

We know that it is hard to make any dietary change when you have cravings for sweets, so that’s why we’re hoping you’ll start your journey to health by Breaking Free from Sugar.


About Us

Our mission is to help you discover greater health and wellbeing through educational programs and experiences. A portion of profits go to fund nutrition and nature education programs in schools.

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Dr. Andrea Grayson


Hi, I’m Dr. Andrea Grayson, and I help people and organizations upgrade their health and resilience through educational programs, publications, talks and workshops.  Using evidence-based approaches, including the latest neuroscience understanding of behavior change, I can help you and/or your organization transform your health and deepen self-understanding, resulting in greater resilience and optimism.

If you’d like to know more about how I became a sugar/carb addict – and overcame it!– you can read my full “sugar story” by clicking here.

My primary work for the past decade has been in public health communications, where I design marketing/outreach campaigns and programs to inspire healthy behaviors. I currently teach about the social and behavioral aspects of public health in the Masters of Public Health program at the Larner College of Medicine at the University of Vermont, and have taught and presented on the ways in which media and the prevailing culture of convenience impacts our health. I am a multiple award-winning video producer, working in both documentary and illustrated video formats.

When I’m not teaching, writing or creating  programs, I can usually be found walking in the woods, appreciating the variety of shapes, colors and textures in the natural world. I also love to garden, and play with my talented pup  (Junior pictured).

I love to apply the diverse skills of creativity, analysis and research to solve complex problems, and frequently draw on a rich academic training: an undergraduate degree in Art & Aesthetics from Bard College at Simon’s Rock; a Master’s in Media Ecology from New York University; and a Doctorate in Educational Leadership from the University of Vermont.

Even if you’ve struggled with your weight or mood disorders your entire life, you can start your journey to long-lasting health by quitting sugar.  Click on the here to go to the programs page; pick your program and start today!

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